Named after the year our Founder Amy Cook was born, 87 started life as a bijou fashion store in the beautiful market town of Melbourne in Derbyshire.
Inspired by her love of travelling, discovery and fashion, in 2016 Amy took a giant leap of faith and left her career in London to open our first store.
Not long after, we launched our online store and then three years later our Melbourne store moved to larger premises - three floors of loveliness to be exact!
Fashion inspired by travel
A frequent visitor to the Greek Islands and Mediterranean as a child, Amy still craved to see more of the world. In 2011 she went travelling with her partner Joe around the world and returned home with her amazing fashion finds.
This love of travel and discovery is what drives the continuous stream of new lines, products and designers instore and online. If you follow us on social media, you will often see pictures from Amy's buying trips to London, Paris and Copenhagen. She is always on a quest to bring you, our customers, new unknown designers that you will struggle to find anywhere else.
Rock a look that is your own
Every piece in our evolving collection has been handpicked with longevity, wearability and individually in mind. Whether you visit us instore or are browsing online, we love inspiring women to embrace their own unique style. Showcase your beauty, look, figure no matter your age.
If you have any styling questions, we would be happy to help. Get in touch with Amy on firstname.lastname@example.org.
"Don't be into trends. Don't make fashion own you, but you decide what you are, what you want to express by the way you dress and the way to live." Gianni Versace
Don't be a stranger
To receive updates on new arrivals, designers and any events we hold, signup for the 87 newsletter via the link in the footer below.
01332 864 484