About 87
87 is an independent fashion and lifestyle shop in Melbourne, Derbyshire, built around a love of great clothes and finding things you won’t see everywhere else.
The 87 look is easy, elevated everyday dressing. Quality pieces with a bit of flair, things that work together, feel good to wear and come back out year after year. Alongside those everyday favourites, there’s always room for an unexpected find or a new brand worth knowing about.
It’s about clothes you’ll enjoy wearing, in your own way.
Amy’s story
Fashion had always been a big part of Amy’s life. She loved playing with style, travelling, discovering new brands and finding things that felt a little different.
After a career in London, Amy moved back home to Derbyshire and, approaching 30, decided to bring those things together and create something of her own.
87 opened in Melbourne in 2016, with the idea of bringing fresh brands and a more interesting mix of fashion to the area. That love of discovering something new still sits at the heart of the shop today.
Choosing for 87
Amy buys largely on instinct, but everything gets tried on.
Fit matters. Fabric matters. So do quality, price, longevity and how something has been made. It all has to come together.
The edit has evolved over the years as Amy has got to know 87 customers better too. Everyday style has become more relaxed, and there’s more thought around buying well and choosing quality over quantity.
That’s why you’ll find pieces that are easy to wear, easy to mix, and just a bit more special than the everyday.